一个整合性框架,用于绘制风险感知心理景观的地图
Sarah C Jenkins1,2, Robert F Lachlan3, Magda Osman4
1Centre for Decision Research, Leeds Business School, University of Leeds, Leeds, Yorkshire, LS2 9JT, UK. s.c.jenkins@leeds.ac.uk.
Scientific reports
|May 14, 2024
概括
个人,环境和文化因素显著影响风险感知和承受能力. 了解这些相互作用是预测社会对风险的反应的关键,特别是对于消费品.
科学领域:
- 心理学 心理学 心理学
- 风险感知研究 风险感知研究
- 消费者行为分析 消费者行为分析
背景情况:
- 风险感知因个人,背景和文化差异而有所不同.
- 预测风险反应需要整合心理学科,并考虑风险容忍度 (风险效益权衡).
研究的目的:
- 开发和应用ICONS (个人,情境,认知,社会) 框架,以了解风险感知和应对.
- 检查个人如何感知和应对与消费产品相关的日常风险.
主要方法:
- 在两项实证研究中利用ICONS框架,与4228名参与者进行了实证研究.
- 分析了风险感知的维度 (利益,恐惧,个人责任) 和影响风险容忍的因素.
主要成果:
- 风险感知主要是由利益,恐惧和个人责任所塑造的.
- 风险耐受性受到个人 (人口统计,个性,文化世界观) 和上下文 (产品类型,危害信息) 因素之间的相互作用的影响.
- 感知到的恐惧,利益和个人差异预测了风险沟通的可能性.
结论:
- 个人,认知,情境和社会因素之间的相互作用对于理解和预测风险感知至关重要.
- 这些发现解释了社会风险反应的不可预测性,并对风险信息传播产生了影响.
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