错误信息不会降低对准确搜索结果的信任,但警告横幅可能会反作用
Sterling Williams-Ceci1,2, Michael W Macy3,4, Mor Naaman3,5
1Department of Information Science, Cornell University, Ithaca, NY, USA. scw222@cornell.edu.
Scientific reports
|May 14, 2024
概括
搜索结果排名不会影响用户的信任. 错误信息警告可能会降低对准确信息的信任,这揭示了在线可信度评估的潜在反弹效应.
科学领域:
- 信息科学 信息科学 信息科学
- 人与计算机的交互
- 心理学 心理学 心理学
背景情况:
- 搜索引擎是重要的信息来源,特别是在公共卫生危机期间.
- 了解影响用户对搜索结果信任的因素对于信息可信度至关重要.
- 之前的研究确定了搜索结果排名和错误信息是影响用户行为的关键因素.
研究的目的:
- 测量搜索结果排名,错误信息存在和警告横幅对感知可信度的影响.
- 研究搜索引擎如何通过信息呈现来影响用户的信任.
- 分析错误信息和警告标签对准确和不准确信息信任的影响.
主要方法:
- 进行了三项在线实验,共有3,196名参与者.
- 利用Covid-19相关的搜索查询来模拟现实世界的信息搜索场景.
- 在不同的条件下 (排名,错误信息,警告横幅) 衡量个别搜索结果的可信度.
主要成果:
- 排名更高的搜索结果被更频繁地点击,但没有被认为更值得信赖.
- 错误信息的存在并没有降低人们对下面所介绍的准确信息的信任.
- 关于不可靠来源的警告横幅减少了对错误信息的信任,但显著减少了对准确信息的信任.
结论:
- 仅仅是搜索结果排名并不能保证用户信任的增加.
- 错误信息本身不会污染对相邻准确信息的信任.
- 虚假信息警告横幅可能会产生有害的反弹效应,降低对准确信息的信任,并导致非最佳结果.
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