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右前额激活与与功能近红外光谱学评估的预期口红纹理的偏差相关

Kazue Hirabayashi1,2, Keith Kawabata Duncan1, Keiko Tagai1

  • 1MIRAI Technology Institute, Shiseido Co., Ltd., Yokohama, Japan.

Frontiers in neuroergonomics
|May 16, 2024
PubMed
概括

使用功能近红外光谱 (fNIRS) 的神经成像可以客观地测量消费者对化品的反应. 在右下额叶回路 (IFG) 中增加的大脑激活与口红的纹理不符合消费者期望.

关键词:
消费者神经科学 消费者神经科学化品 化品 化品功能近红外光谱学 (fNIRS) 是一种下额头 (IFG) 是指下额头.唇膏口红的使用方法神经营销的神经营销前额叶皮层前额叶皮层.

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IR Frequency Region: Fingerprint Region01:03

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IR spectra are divided into two main regions: the diagnostic region and the fingerprint region. The diagnostic region of the spectrum lies above 1500 cm−1. The absorptions resulting from single-bond vibrations of the N–H, C–H, and O–H stretch at higher wavenumbers and appear on the left side of the spectrum. The stretching absorptions of the C≡C and C≡N occur between 2100–2300 cm−1. In contrast, those arising from stretching absorptions of the C=O, C=N, and C=C occur between 1600–1850 cm−1.
The...