在电子商务中重新制造和道战略封闭循环供应链
Ying Shi1, Rong Ma2, Tianjian Yang2,3
1China Telecom Research Institute, Guangzhou, 510630, China.
PloS one
|May 16, 2024
概括
制造商更喜欢在电子商务的闭环供应链中进行自我回收. 在代理模式下,可以实现双赢的情景,消费者对再制造商品的偏好很高.
科学领域:
- 运营研究 运营研究
- 供应链管理 供应链管理
- 电子商务物流电子商务物流
背景情况:
- 闭环供应链 (CLSC) 对可持续性和经济效率至关重要.
- 电子商务平台为CLSC运营带来了复杂的动态.
- 优化回收和销售道对于CLSC的利能力至关重要.
研究的目的:
- 在电子商务中分析再制造和销售道策略.
- 为了比较制造商主导的与平台主导的回收模式.
- 调查销售模式 (零售与代理) 对CLSC战略的影响.
主要方法:
- 建立一个具有制造商和平台的电子商务CLSC模型.
- 根据回收和销售模式,形成了四个不同的场景.
- 应用逆向归纳来解决斯塔克尔伯格游戏.
主要成果:
- 制造商倾向于在特定消费者偏好条件下进行自我回收和再销售模式.
- 平台选择往往与制造商偏好形成对比.
- 在代理模式中,一个双赢的情况是可能的,重制产品的偏好很高,回收价格的敏感性很低.
结论:
- 道和回收策略显著影响CLSC的业绩.
- 消费者偏好和成本结构是最佳策略的关键决定因素.
- 政策干预可能是必要的,以确保在所有场景中实现双赢的结果.
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