社会营销和参与者招聘的挑战
Tom Baranowski1, Teresia M O'Connor1, John A Jimenez-Garcia1
1Department of Pediatrics, USDA/ARS Children's Nutrition Research Center, Baylor College of Medicine, Houston, TX, USA.
Translational behavioral medicine
|May 18, 2024
概括
社会营销原则可以通过了解受众的动机和调整策略来增强研究参与者的招聘. 这种方法需要初步调查,持续的研究和专门的资金来成功实施和评估.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 营销科学 营销科学
背景情况:
- 研究参与者招聘经常无法达到所需的样本大小,阻碍了假设测试.
- 现有的招聘策略往往不足以满足学习需求.
- 社会营销提供了一个框架来应对这些招聘挑战.
研究的目的:
- 提出社会营销作为一个全面的框架,以加强研究参与者招聘.
- 探索营销原则的应用,以改善参与者参与研究.
- 审查文献和社会营销在研究招聘中的伦理考虑.
主要方法:
- 定义与研究人员招聘相关的社会营销概念.
- 审查现有的关于社会营销在研究招聘中的应用文献.
- 考虑与社交营销策略相关的潜在伦理问题.
主要成果:
- 社会营销提供了一个动态的框架,可以适应招聘需求.
- 了解目标受众的动机对于有效的招聘至关重要.
- 在整个招聘过程中,需要持续的研究和适应.
结论:
- 社会营销原则可以显著改善研究参与者招聘结果.
- 实施社交营销需要专门的资金来进行系统的评估.
- 在将社会营销应用于研究时,必须考虑道德问题.
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