社会营销和参与者招聘的挑战

Tom Baranowski1, Teresia M O'Connor1, John A Jimenez-Garcia1

  • 1Department of Pediatrics, USDA/ARS Children's Nutrition Research Center, Baylor College of Medicine, Houston, TX, USA.

概括

社会营销原则可以通过了解受众的动机和调整策略来增强研究参与者的招聘. 这种方法需要初步调查,持续的研究和专门的资金来成功实施和评估.

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