海鲜中的微塑料:消费者偏好和对减缓技术的估值
Manuel Barrientos1, Felipe Vásquez Lavín2, Roberto D Ponce Oliva2
1Durham University Business School, Durham University, UK.
Food research international (Ottawa, Ont.)
|May 19, 2024
概括
当消费者了解微塑料对健康和环境的风险时,他们会更重视贝技术. 信息显著提高了为更安全的海产品付费的意愿,影响了购买决策和风险感知.
科学领域:
- 环境科学 环境科学
- 消费者行为 消费者行为
- 食品安全 食品安全
背景情况:
- 微塑料是一种新兴的污染物,可能对人类健康和环境产生影响.
- 海鲜在粮食安全中的作用使得微塑料污染日益令人担忧.
- 了解消费者的看法对于解决食品来源中的微塑料污染至关重要.
研究的目的:
- 调查智利消费者对减轻中的微塑料技术的偏好.
- 评估健康和环境信息对消费者对减缓技术估值的影响.
- 量化信息对支付意愿和风险感知的影响.
主要方法:
- 在智利消费者身上进行了离散选择实验.
- 使用了一个对象之间的设计,对微塑料效应进行信息处理.
- 测量了支付意愿,购买概率和风险感知.
主要成果:
- 消费者表示愿意为具有净化认证的贝支付溢价.
- 健康影响信息将价格溢价提高了56%,环境溢价增加了21%.
- 综合信息增加了不购买的概率和人类健康风险感知.
结论:
- 信息显著塑造了消费者偏好和支付海鲜的意愿.
- 在微塑料减缓研发方面的投资得到了消费者估值的支持.
- 在微塑料污染的背景下,解决消费者担忧对于粮食安全至关重要.
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