在应对压力时,选择巧克力动机和对巧克力情感感知的变化
Jeong-Hyun Bae1, Soo-Hyun Lee1, Jae-Hee Hong2
1Department of Food and Nutrition, Seoul National University, Seoul 08826, Republic of Korea.
Food research international (Ottawa, Ont.)
|May 19, 2024
概括
情绪上的压力不会改变巧克力选择的动机. 然而,压力会增加对感官焦点巧克力的喜好,这凸显了巧克力与巧克力之间的密切联系.
科学领域:
- 食品心理学 食品心理学
- 情绪的神经科学 情绪的神经科学
- 消费者行为 消费者行为
背景情况:
- 巧克力是为了获得快乐,提升情绪和减轻压力而选择的.
- 感知到的健康益处也可能影响巧克力消费.
- 急性情绪压力对巧克力选择和喜欢的影响尚未完全理解.
研究的目的:
- 调查情绪压力是否会影响选择巧克力的动机.
- 为了确定压力如何影响巧克力喜好和情绪反应.
- 探索食物态度在压力下巧克力选择中的作用.
主要方法:
- 参与者被分为急性压力和对照组.
- 黑巧克力包装刺激的重点是感官吸引力,健康和减轻压力.
- 参与者选择了刺激,对巧克力的喜好和情感属性进行了评分.
- 评估了人们对食物的态度,以了解个人偏好.
主要成果:
- 压力并没有改变选择巧克力背后的动机.
- 巧克力选择主要是由参与者先前存在的食物态度驱动的.
- 压力增加了对感官吸引力的巧克力的喜好,可能会立即缓解情绪.
- 感官快乐是巧克力消费的最强烈动机,无论压力如何.
结论:
- 个人对食物的态度,而不是急性压力,决定了最初的巧克力选择动机.
- 感官快乐仍然是巧克力消费的主要驱动力,因为它具有提升情绪的作用.
- 压力可能会放大对巧克力情绪调节感官方面的积极情绪反应.
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