秘鲁信息,教育和娱乐目的的媒体实践数据集:使用和奖励方法
Julio-César Mateus1, Giancarlo Cappello1, Laura Leon1
1Universidad de Lima, Peru.
Data in brief
|May 20, 2024
概括
秘鲁人批判性地与大流行后的媒体互动,寻求与他们的信息,学习和娱乐兴趣相匹配的平台. 这项研究详细介绍了它们不断发展的媒体饮食和相互作用.
科学领域:
- 社会科学 社会科学 社会科学
- 媒体研究 媒体研究
- 通信研究研究 通信研究
背景情况:
- 随着COVID-19大流行,用户与媒体的关系发生了重大变化,使用和互动变得更加紧密.
- 秘鲁社会对传统大众媒体 (广播模式) 持批判态度.
研究的目的:
- 在后疫情环境中分析秘鲁的媒体饮食.
- 了解个人如何定义和利用媒体来获取信息,学习和娱乐.
- 为研究媒体消费模式和用户满意度提供基准.
主要方法:
- 采用定量方法来探索用户的期望,决策,互动和满意度.
- 分析侧重于三个关键轴:信息,教育和娱乐.
- 考虑了社会人口统计学变量,以将研究结果置于背景.
主要成果:
- 秘鲁用户积极寻找符合其特定兴趣和期望的媒体和平台.
- 数据揭示了关于计划内容消费的见解,以及传统媒体在人口统计学中的不同角色.
- 对大众媒体的批判性观点影响媒体选择和使用模式.
结论:
- 秘鲁的媒体格局以积极,批判和选择性的媒体消费为特征.
- 对于媒体制作人和研究人员来说,了解这些不断变化的用户行为至关重要.
- 关于计划的媒体参与和人口统计的影响,出现了新的理论见解.
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