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中国现场直播者中的倦怠:流行率和相关性

Shi Chen^1,2,3, Hanqin Wang^1,3, Shang Yang^1,3

¹Key Laboratory of Molecular Epidemiology of Hunan Province, Hunan Normal University, Changsha, China.

|May 21, 2024

概括

倦怠影响了30.6%的中国直播播者,与收入,娱乐重点和特定的流媒体行为有关. 监事和同事的支持也与倦怠相关,突出了直播行业干预的关键领域.

科学领域:

职业健康职业健康职业健康
心理学心理学心理学
数字媒体研究数字媒体研究

背景情况:

现场直播者中燃烧的流行率和贡献因素尚未得到充分理解.
这项研究通过调查中国现场直播者中的倦怠症来解决知识差距.

研究的目的:

为了确定在中国的全职直播播者中燃烧症的普遍性.
确定与该人口中倦怠相关的社会人口统计和职业因素.

主要方法:

一项横截面研究调查了长沙的343名全职直播播者.
收集的数据包括社会人口统计,工作压力 (工作内容问卷 - JCQ-22),主管/同事支持 (JCQ-22) 和倦怠 (Maslach Burnout Inventory-Human Services Survey - MBI-HSS).
使用统计分析,包括后勤回归来确定关联.

主要成果:

30.6%的现场直播者报告说,他们感到倦怠.
与倦怠积极相关的因素包括更高的月收入,作为娱乐流媒体,在流媒体期间持续步行,白天流媒体和高主管/同事支持.
虽然最初显著,低教育和追随者数量下降对倦怠的影响在多变量模型中并不显著.

结论:

在中国的直播播者中,倦怠与财务因素,流内容类型,流期间的身体活动,广播时间和感知到的社会支持有关.
这些发现表明,干预措施应考虑独特的职业压力因素,并支持直播行业内的动态.

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