在保护方面设计名人认可的行为干预措施.
Alegría Olmedo1, Diogo Veríssimo1, Daniel W S Challender1
1Department of Biology, University of Oxford, Oxford, UK.
概括
这项研究提供了一个使用名人认可在保护工作中改变人类行为的指南. 基于证据的决策有助于管理这些干预措施的复杂性和成本.
科学领域:
- 环境保护 环境保护
- 行为科学 行为科学
- 营销与沟通 营销与沟通
背景情况:
- 有名人的认可越来越多地用于环境保护干预.
- 现有的行为干预指南缺乏针对名人参与的具体策略.
- 需要有结构的指导来有效地将名人认可纳入保护计划中.
研究的目的:
- 开发一个全面的指南,用于决策,在名人认可的行为干预保护.
- 解决设计和实施此类干预措施的有限指导.
- 为利用名人影响环境行为变化提供一个框架.
主要方法:
- 文学综述整合行为科学,项目设计和名人认可研究.
- 开发一个干预设计的逐步指南.
- 该指南应用于一个以减少越南野生肉类消费为重点的案例研究.
主要成果:
- 开发的指南概述了关键步骤:理解行为,选择名人,创建认可策略,测试和评估.
- 在胡志明市的一项案例研究表明,该指南在设计减少野生肉类消费的干预中具有实用性.
- 据发现,以证据为基础的决策可以显著改善对干预复杂性和成本的理解.
结论:
- 设计的指南提供了一个结构化的方法来设计出名人认可的有效保护干预措施.
- 实施本指南有助于更好地了解与名人认可相关的复杂性和潜在成本.
- 这一框架支持更具战略性和潜在影响力的保护行为改变倡议.
关键词:
有名人的支持.改变行为 改变行为行为变化 行为变化竞选活动设计 竞选活动设计有名人的认可.动物动物的消费决策能力 决策能力需求减少 减少需求竞选活动设计潘戈林 (Pangolin) 是一种类动物.潘戈林 (Pangolín) 是一个小鸟.减少了需求的减少.做出决策的过程中.野生肉类的消费野生肉类的消费决策 决策 决策 决策 决策减少了需求的减少.名人代言 的意思活动设计活动设计穿山甲 穿山甲 穿山甲 穿山甲行为改变 改变行为野味的消费方式更多相关视频
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