提供者沟通策略如何预测在线患者满意度? 在线患者-医疗服务提供者沟通记录的内容分析
Jian Raymond Rui1, Jieqiong Guo2, Keqing Yang1
1College of Journalism and Communication, South China University of Technology, Guangzhou, Guangdong Province, China.
Digital health
|May 23, 2024
概括
医生可以通过使用特定的以患者为中心的沟通 (PCC) 策略来提高在线患者满意度. 关键策略包括提供信息,诊断,提供情感支持和自我管理指导.
科学领域:
- 数字健康传播数字健康传播
- 患者与医疗服务提供者的互动
- 医疗保健服务研究 医疗服务研究
背景情况:
- 由于互联网的可访问性,在线医疗平台在中国越来越受欢迎.
- 有效的在线医生-病人沟通策略尚未得到充分理解.
- 以患者为中心的沟通 (PCC) 对患者满意度至关重要.
研究的目的:
- 开发一种以患者为中心的在线沟通 (PCC) 策略的类型学.
- 确定PCC策略,以提高在线医疗咨询中的患者满意度.
- 将绩效评估结果 (PEO) 模型应用于在线通信.
主要方法:
- 来自中国在线医疗平台的基于文本的患者提供者成绩单的数据抓取.
- 分析了来自医生的9140次对话.
- 医生使用的PCC策略的识别和编码.
主要成果:
- 确定了15种中国医生在网上普遍使用的PCC策略.
- 显著提高患者满意度的策略包括信息提供,诊断,评估,情绪表达,认可,支持,深入的治疗讨论,应对策略和自我管理.
- 在线平台的技术负担能力需要调整沟通策略.
结论:
- 在线沟通要求医生调整策略,以满足患者的各种需求.
- 通过结合患者-提供者沟通动态,研究结果扩展了PEO模型.
- 结果为改善在线患者提供者沟通和满意度提供了实际指导.
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