在COVID-19大流行期间,对在线文案写作课程属性的文案作者偏好评估
Cheselle Jan Roldan1,2, Yogi Tri Prasetyo1,3,4, Ardvin Kester S Ong1
1School of Industrial Engineering and Engineering Management, Mapúa University, Intramuros, Manila, Philippines.
PloS one
|May 23, 2024
概括
菲律宾的文案作家优先考虑基于视频的在线文案课程,提供灵活的付款选择和适度的模块持续时间. 这些偏好来自于COVID-19大流行期间进行的一项研究.
科学领域:
- 数字学习数字学习
- 市场营销教育教育教育.
- 人与计算机的交互
背景情况:
- 在线课程的受欢迎程度激增,特别是文案编写培训,由COVID-19大流行加速.
- 优化在线学习体验对于吸引目标受众参与数字教育至关重要.
- 了解用户偏好是开发有效在线培训平台的关键.
研究的目的:
- 为了确定菲律宾文稿作者最喜欢的在线课程属性.
- 分析关于课程风格,支付方式,交付,模块持续时间和课程类型的偏好.
- 为优化在线文案课程设计提供见解.
主要方法:
- 对292名菲律宾文案作家进行的定量调查.
- 用于参与者选择的有目的抽样方法.
- 联合分析与一个直角的设计来确定属性的重要性.
主要成果:
- 课程风格是最重要的属性 (46.007%),其次是付款方式 (18.236%) 和课程交付 (15.435%).
- 模块持续时间 (10.489%) 和课程类型 (9.833%) 的影响较小.
- 最喜欢的组合:中级视频课程,Facebook团体交付,1-3小时/模块,每课程付费.
结论:
- 菲律宾的文案作家更喜欢互动,可访问和灵活定价的在线课程.
- 课程创建者可以利用这些发现来增强文案学习者的参与度和满意度.
- 该研究提供了为针对特定专业群体量身定制在线课程的基本理解.
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