希望信息比恐惧信息更能影响健康行为意图:COVID-19期间的一项实验研究
Shayne S-H Lin1, Graham J McDougall2, Rohan N Peramsetty3
1Department of Psychology, The University of Alabama, Tuscaloosa, AL; Alabama Research Institute on Aging, The University of Alabama, Tuscaloosa, AL; Department of Health Psychology, University of Missouri, Columbia, MO.
Nursing outlook
|May 23, 2024
概括
关于2019年新冠病毒病 (COVID-19) 预防的希望信息增加了健康行为意图,而不是基于恐惧的信息. 这种影响在人口统计学方面是一致的,尽管老年人和民主党人表现出更高的意图.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 在2019年冠状病毒疾病 (COVID-19) 疫情中,人们广泛使用基于恐惧的消息传递.
- 了解有效的沟通策略对于促进公共卫生行为至关重要.
研究的目的:
- 调查消息风格 (恐惧与希望) 对COVID-19期间预防性行为意图的影响.
- 检查年龄和政治归属如何调节信息风格和行为意图之间的关系.
主要方法:
- 606名参与者 (18-94岁) 被随机分配,接受基于恐惧或基于希望的健康信息.
- 测量的主要结果是参与者参与健康行为的意图.
- 还评估了诸如死亡焦虑和信息可信度等调解因素.
主要成果:
- 与恐惧信息相比,希望信息显著促进了健康行为意图.
- 没有发现年龄或政治归属对信息风格影响的调节效应.
- 年长的成年人和认同民主党的个人对健康行为表现出更高的意图.
- 死亡焦虑和感知到的信息可信度调解了信息和行为意图之间的关系.
结论:
- 基于希望的信息在促进健康行为意图方面比基于恐惧的信息更有效.
- 调整希望信息以提高信誉可能会进一步改善它们对健康行为的影响.
- 研究结果表明,在公共卫生运动中需要进行战略沟通,特别是在传染病爆发期间.
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