在Twitter (X) 中消息的速度与无线电相比
1Center for Constructive Communication & Media Lab, Massachusetts Institute of Technology, Cambridge, MA, USA. wbrannon@mit.edu.
Scientific reports
|May 24, 2024
概括
在X (以前的Twitter) 上的新闻传播和消失的速度更快,比通话广播更具消极性和愤怒. 这种社交媒体的动态影响着传统媒体,通过更快,更短,更强烈的新闻周期来制定议程.
科学领域:
- 媒体研究 媒体研究
- 通信科学 通信科学
- 计算社会科学 计算社会科学
背景情况:
- 互联网的演变正在加速新闻周期,导致愤怒的增加.
- 像X (以前的Twitter) 这样的社交媒体平台是现代新闻传播的核心.
- 了解跨平台新闻传播和情绪的比较动态至关重要.
研究的目的:
- 实证地调查关于加速和更加愤怒的新闻周期的说法.
- 为了比较X的新闻传播,衰退和情绪动态,与传统的谈话广播相比.
- 分析社交媒体对传统媒体框架和议程制定的影响.
主要方法:
- 分析了517,000小时的广播内容和2660万条推特,从2019年到2021年.
- 在两种媒体类型中识别和跟踪1694个不同的新闻事件.
- 对新闻传播速度,衰退率和情绪 (消极/愤怒) 的比较分析.
主要成果:
- 在X的新闻传播速度要快得多,并且比在广播中更快地消失.
- 与通话广播相比,X表现出更高水平的消极和愤怒.
- 在X的愤怒也比在广播中更短暂,在用户类型中具有一致的模式.
结论:
- 社交媒体,特别是X,通过"先说话",影响框架和议程设定来影响传统媒体.
- 新闻观众可能会经历更快的焦点转移,每个事件的注意力减少,以及增加的消极性.
- 该研究强调了社交媒体对当代新闻生态系统和观众体验的深刻影响.
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