传统中国医学:在语言环境中传达信息和象征功能
Ying Wu1, Rita Elaine Silver2, Libo Guo2
1College of International Studies, Shenzhen University.
Health communication
|May 27, 2024
概括
这项研究考察了中国的传统中医 (TCM) 标志,揭示了标志如何在信息传播之外发挥作用. 医疗机构的标志影响营销,信任,社会公平和教育,由文化背景塑造.
科学领域:
- 卫生沟通健康沟通
- 语言景观研究 语言景观研究
- 医学社会学 医学社会学
背景情况:
- 医疗机构的标牌除了传播信息之外,还具有多种功能,包括营销,信誉建设和影响社会公平.
- 文化,环境和社会因素对医疗保健标牌的功能和解释产生重大影响.
- 传统中医 (TCM) 提供了一个独特的案例研究,由于其文化根源和全球流行,突出了文化和医疗保健沟通的交叉点.
研究的目的:
- 调查传统中医 (TCM) 语言景观 (LL) 中标牌的多方面的功能.
- 分析TCM医院的语言和其他标志特征如何传达信息,象征和意识形态.
- 了解明确和隐性沟通道对不同文化环境中的医疗保健沟通的影响.
主要方法:
- 分析了来自中国一个多语言,少数民族地区的两个中医医院的1659个标志.
- 应用语言景观 (LL) 视角来检查医疗保健标牌.
- 描述用于信息,符号和其他功能的语言和标志特征.
主要成果:
- 医疗保健标牌履行信息,营销,信誉和社会文化角色.
- 传统中医标牌展示了明确的沟通和隐含的意识形态信息之间的相互作用.
- 标牌特征受到文化,上下文和社会因素的影响,影响利益相关者沟通.
结论:
- 医疗保健提供者应该考虑标牌的各种功能,包括文化和社会影响.
- 有效的医疗保健沟通需要对利益相关者的需求和标牌的社会文化背景敏感.
- 语言景观分析为优化医疗保健沟通策略提供了宝贵的见解.
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