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信息是主观地评估的吗? 社交媒体改变了用户搜索医疗信息的方式
Shiqi Yi1, Yu Guo1, Zixuan Lin1
1School of Management, Zhejiang University of Technology, Hangzhou, China.
Digital health
|May 30, 2024
概括
在社交媒体上寻找健康信息的用户优先考虑主观判断,而不是客观判断. 像信息过载这样的负面信号显著影响行为,而不是积极的信号.
科学领域:
- 社交媒体和健康传播
- 信息科学 信息科学 信息科学
- 消费者行为 消费者行为
背景情况:
- 社交媒体平台 (例如,TikTok,RedBook) 越来越多地用于访问和共享医疗信息.
- 医疗保健专业人员正在通过社交媒体积极传播医学知识.
- 了解用户动机和平台信号对健康信息搜索的影响至关重要.
研究的目的:
- 探索为什么用户从社交媒体获取医疗信息.
- 调查社交媒体平台信号如何影响用户行为.
- 分析客观和主观判断路径和信号类型对社交媒体用于健康信息的影响.
主要方法:
- 利用概率模型和信号理论来开发一个全面的研究模型.
- 采用简单的随机抽样,采用来自中国大陆用户的351个有效问卷,这些用户在社交媒体上搜索健康信息.
- 使用部分最小平方结构方程建模 (PLS-SEM) 分析数据.
主要成果:
- 主观判断路径对用户的社交媒体健康信息寻求行为产生更大的影响,而不是客观判断路径.
- 负面信号,特别是信息过载,对用户行为的影响比积极信号更为明显.
- 客观和主观的判断都具有影响力,但主观的判断更为主导.
结论:
- 社交媒体平台应该优先考虑用户的情感需求,强调主观判断路径的重要性.
- 信息过载的负面影响值得关注,这表明企业需要管理大数据算法产生的同质内容.
- 调查结果强调了主观评估的关键作用,以及在社交媒体健康信息消费的背景下,信息过载的有害影响.
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