建立对COVID-19疫苗的信心的传播活动:波士顿医疗中心的经验
Sabrina A Assoumou1, Haley V Bonilla2, Lillian Vautour3
1Associate Professor, Department of Medicine, Section of Infectious Diseases, Boston University Chobanian & Avedisian School of Medicine, Boston Medical Center, Boston.
NEJM catalyst innovations in care delivery
|May 30, 2024
概括
一个卫生系统.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 人们对疫苗的信心
背景情况:
- 卫生系统对于建立疫苗信心至关重要,特别是在受到COVID-19影响的服务不足社区.
- 波士顿医疗中心 (BMC) 启动了一项COVID响应计划,以解决疫苗犹的问题.
- 该计划的目标是受大流行影响不成比例的社区.
研究的目的:
- 评估多方面沟通战略在促进COVID-19疫苗接种方面的有效性.
- 在大型安全网医院系统中评估疫苗信心和疫苗接种率.
- 确定未来公共卫生传播活动的关键经验教训.
主要方法:
- 在传统媒体和社交媒体上实施多语言多媒体传播活动.
- 利用可信的消息传递器,一致的核心消息传递和透明的对话.
- 与州和地方卫生官员的合作伙伴关系.
- 追踪社交媒体参与度,数字出版物浏览量和网站流量.
- 在24个月内监测初级保健患者的疫苗接种率.
主要成果:
- 该传播活动在社交媒体上产生了超过1200万次印象和180万次参与.
- 一个TikTok视频的浏览量超过370万次.
- 健康城市出版物和疫苗常见问题网站获得了大量的流量.
- 接种疫苗率在24个月内显著增加,达到至少一剂疫苗接种的83%,完全接种疫苗的77%.
- 观察到种族/种族接种率的差异,黑人和拉丁裔患者的接种率较低.
结论:
- 多语言,多媒体的沟通策略是有效的建立疫苗的信心和吸收.
- 双向沟通对于解决不断变化的公共卫生问题至关重要.
- 疫苗接种覆盖率持续存在的种族/民族差异需要有针对性的干预措施.
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