身体吸引力和性别对数字医生咨询患者偏好的影响:实验研究实验研究
Xia Wei1, Shubin Yu2, Changxu Victor Li3
1College of Management, Shenzhen University, Shenzhen, China.
Journal of medical Internet research
|May 30, 2024
概括
患者更喜欢有吸引力的异性医生,特别是在严重的疾病中. 提供资格详细信息可以减少数字医疗保健选择中的吸引力偏见.
科学领域:
- 数字健康数字健康
- 医疗信息系统 医疗信息系统
- 消费者行为 消费者行为
背景情况:
- 数字健康服务和在线咨询正在改变医疗保健选择.
- 在数字环境中缺乏传统信息,导致人们依赖像个人资料图片这样的视觉线索.
- 有限的研究存在于物理吸引力在数字医疗保健提供者选择的影响.
研究的目的:
- 调查医疗保健提供者的吸引力对患者在数字咨询中的偏好的影响.
- 检查疾病严重程度和提供者资格信息的缓解影响.
- 应用信号理论和性归因偏见框架来理解这些动态.
主要方法:
- 进行了三项实验研究,参与者数量各不相同 (n=282,n=158,n=150).
- 操纵医生的吸引力,性别,疾病严重程度和提供者资格信息.
- 采用主体间的因数设计来分析患者的偏好.
主要成果:
- 患者更喜欢有吸引力的异性医生.
- 这种偏好在疾病严重程度较高时更加明显.
- 提供资格信息减轻了性别刻板印象和吸引力偏见.
结论:
- 调查结果为设计数字医生咨询平台提供了信息.
- 综合性资格信息应与个人资料图片一起显示.
- 缓解吸引力偏见对于公平的数字医疗保健准入至关重要.
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