利用德国的网络搜索数据,在人口层面上确定未满足的避孕药需求:一项纵向回顾性研究
Charlotte Steiner1, Hannah Wecker1, Linda Tizek1
1School of Medicine, Department of Dermatology and Allergy, Technical University of Munich, Munich, Germany.
Women's health (London, England)
|May 31, 2024
概括
在德国,对避孕药物的互联网搜索增加了56%,而女性强烈偏爱非荷尔蒙方法,这表明存在未满足的需求. 对男性避孕药的低搜索量突出了性别分化的计划生育角色.
科学领域:
- 生殖健康 生殖健康
- 数字健康趋势 数字健康趋势
- 卫生社会学 卫生社会学
背景情况:
- 互联网是健康信息的重要来源,影响患者的选择.
- 避孕的选择往往以医疗建议为指导,但越来越多的是通过在线资源.
研究的目的:
- 分析德国与避孕相关的互联网搜索趋势.
- 确定公众在预防怀孕方面的偏好和未得到满足的需求.
主要方法:
- 一项纵向回顾性研究分析了从2018年至2021年的Google Ads关键字数据.
- 与避孕相关的关键词被按性别,荷尔蒙/非荷尔蒙状态和方法类型分类.
- 对时间,区域和社会经济趋势分析了搜索量.
主要成果:
- 记录了超过1500万次对1481个关键词的搜索,显示人均增长56%.
- 搜索量最高的是"女性"",女性/非荷尔蒙"和"女性/非荷尔蒙/障碍物"方法.
- 汉堡显示了最高的搜索量,而北莱-威斯特伐利亚的搜索量最低.
结论:
- 越来越多的搜索兴趣,特别是非荷尔蒙女性避孕药,表明存在重大未满足的需求.
- 有效的非激素方法的有限可用性与公共利益相反.
- 对男性避孕药的低搜索量反映了社会性别在计划生育中的角色.
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