使用规范性信息进行自主沟通有助于产生积极的溢出效应:在当地环境中促进支持环境的行为
1LAPPS, Paris Nanterre University.
The Journal of social psychology
|June 3, 2024
概括
通过支持自治的沟通和社会规范来促进亲环境行为 (PEBs),鼓励更广泛地采用相关行动. 这种方法增强了自主动机,导致环境行动的积极溢出效应.
科学领域:
- 环境心理学 环境心理学
- 行为科学 行为科学
- 社会心理学 社会心理学
背景情况:
- 亲环境行为 (PEB) 干预可以触发非目标行为的采用,称为溢出效应.
- 自决理论强调了自主支持和描述性规范作为行为关键驱动因素.
- 了解沟通策略如何影响PEB采用和溢出效应对于有效的环境干预至关重要.
研究的目的:
- 调查支持自治和描述性规范的沟通是否增强了目标PEB并产生了积极的溢出效应.
- 检查自治动机在沟通策略和PEB溢出之间关系中的调解作用.
- 为了比较自治支持沟通与控制沟通在促进PEB和溢出方面的有效性.
主要方法:
- 在大学校园进行了两项研究,包括试点研究 (N=350) 和主要研究 (N=629).
- 参与者接受了不同的沟通干预措施,将自主支持或控制沟通与描述性规范信息相结合.
- 针对目标和非目标PEB的行为意图被测量,以及自主动机.
主要成果:
- 与其他条件相比,支持自治和描述性规范的沟通对有针对性和非有针对性的行为意图产生了积极的影响.
- 结合自治支持和描述性规范的干预措施显著增加了积极溢出效应的可能性.
- 在这两项研究中,自主动机被发现调解了积极的溢出效应.
结论:
- 通过支持自主性和利用描述性规范来培养自主动机的沟通策略,可以有效地促进更广泛的亲环境行为.
- 自主支持的沟通,加上规范性信息,在实现目标行为改变和溢出效应方面,似乎比控制沟通更有效.
- 干预措施应侧重于加强对环境行动的内在动机,以实现更广泛,更可持续的行为转变.
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