有传言说:首席执行官的性别和对组织否认的反应
Nicole Votolato Montgomery1, Amanda P Cowen1
1McIntire School of Commerce, University of Virginia.
The Journal of applied psychology
|June 3, 2024
概括
在回应在线指控时,消费者更信任男性首席执行官,而不是女性首席执行官. 这项研究探讨了首席执行官的性别,否认效率和危机沟通策略,以更好地管理组织声誉.
科学领域:
- 组织行为 组织行为
- 危机沟通 危机沟通
- 领导力中的性别研究.
背景情况:
- 在线指控对组织的声誉和绩效构成重大威胁.
- 有效解决虚假或误导性指控是公司高管的首要任务.
- 在线信息的可信性需要强大的危机沟通策略.
研究的目的:
- 调查CEO性别如何影响谣言危机期间否认反应的有效性.
- 了解消费者对指控的反应以及基于CEO性别的后续否认策略.
- 探索影响CEO性别和危机应对效率之间的关系的调节因素.
主要方法:
- 实验设计检查消费者对有害指控的反应.
- 基于CEO性别 (男性与女性) 的拒绝有效性的分析.
- 澄清拒绝 (规范性代理) 和响应归因的缓和效应的调查.
主要成果:
- 与女性首席执行官相比,消费者对男性首席执行官发出的拒绝回复的反应更为积极.
- 发出拒绝的女性首席执行官经历了更多的负面预期违规行为,导致信任减少.
- 澄清否认,并将响应归因于CEO,可以减轻女性领导者的负面影响.
结论:
- 首席执行官的性别显著影响了危机否认反应的有效性.
- 在否定沟通中,主导期望会给女性领导者带来不利影响.
- 战略沟通的调整,如明确的否认,可以加强由女性领导的组织的危机管理.
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