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Updated: Jun 24, 2025

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信息和通信过载如何影响消费者在社交商务中的平台切换行为?

Wenjing Fan1, Syuhaily Osman1, Norzalina Zainudin1

  • 1Faculty of Human Ecology, Universiti Putra Malaysia, Serdang, 43400, Malaysia.

Heliyon
|June 4, 2024
PubMed
概括

社交商务平台上的信息和通信过载可能导致在线疲劳和转换意图. 切换成本会影响实际的平台切换行为,影响用户保留策略.

关键词:
通信过载是什么意思信息过载导致的信息过载.在线疲劳疲劳 在线疲劳疲劳社会商业社会商业切换行为 切换行为

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