恐惧中的恐惧动态呼吁:将恐惧呼吁应用于中国的环境传播
Ruobing Li1, Wenbo Li1, Christine Gilbert1,2
1Alan Alda Center for Communicating Science, School of Communication and Journalism, Stony Brook University, Stony Brook, US.
Journal of health communication
|June 4, 2024
概括
恐惧呼吁有效地传达诸如臭氧污染之类的健康威胁,提高风险感知和保护行动. 动态减少恐惧是信息接受和避免否认的关键,增强气候变化沟通.
科学领域:
- 环境健康 环境健康
- 风险沟通 风险沟通
- 健康心理学 心理健康心理学
背景情况:
- 沟通健康威胁,如地面层臭氧,对于公众意识和行为改变至关重要.
- 恐惧呼吁是一种常见的策略,但它们的有效性取决于像动态恐惧这样的心理过程.
研究的目的:
- 调查动态恐惧对中国公民地面臭氧健康威胁的恐惧吸引力的作用.
- 检查信息框架 (严重性与易感性) 如何影响人们对健康建议的态度.
主要方法:
- 对中国公民进行了一项在线调查.
- 参与者接触到关于地面层臭氧的恐惧呼吁信息.
- 使用统计分析来评估恐惧,风险感知和行为意图之间的关系.
主要成果:
- 恐惧呼吁信息显著增强了风险感知,有效性信念和信息接受.
- 动态恐惧降低积极预测的保护行为 (危险控制) 和负面预测的消息否认 (恐惧控制).
- 在易感性之前呈现消息的严重性导致了对建议的更有利的态度.
结论:
- 恐惧呼吁是有效的沟通气候污染的健康威胁,提高意识和激励保护行为.
- 动态恐惧,特别是减少恐惧,对于最大限度地提高恐惧呼吁在气候变化传播中的影响至关重要.
- 优化消息结构,例如首先强调严重程度,可以提高观众对健康建议的参与度.
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