管理恐惧反应:图形警告标签的定性分析 五年后平面包装
Ellen Ozarka1, Lani Teddy2, Mei-Ling Blank3
1Department of Public Health, University of Otago, Wellington, Aotearoa, New Zealand.
概括
吸烟者经常通过隐藏或心理屏蔽来避免烟草包装上的图片警告标签 (PWL). 专注于戒烟益处的替代性,整体信息可能会比基于恐惧的健康警告更有效地激励戒烟.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 控制烟草的控制方式
背景情况:
- 在全球范围内,烟草包装上普遍存在图像警告标签 (PWL).
- 在简单的包装和更大的警告被引入后的几年里,吸烟者对PWL的反应需要研究.
- 了解避免和对风险信息的反应可以为未来的PWL设计提供信息.
研究的目的:
- 探索吸烟者对当前PWLs的反应.
- 调查吸烟者如何应对PWL引起的恐惧和不和.
- 与吸烟者共同创建替代PWL设计.
主要方法:
- 在新西兰奥特拉新西兰,与卷烟吸烟者进行了27次深入采访.
- 参与者讨论了他们对现有的PWL的看法,并设计了新的.
- 数据使用反射主题分析进行分析,并由扩展并行处理模型提供信息.
主要成果:
- 大多数吸烟者都不喜欢PWL,认为它们是不人道的.
- 参与者经常通过隐藏或认知屏蔽来避免PWL.
- 吸烟者建议更全面的,以人为中心的PWL与成功戒烟者的证词.
结论:
- 目前基于恐惧的PWL可能会引起回避和反应.
- 整体和多样化的信息,强调戒烟的好处,可以增加参与度和动机.
- 用积极的戒烟信息来补充基于威胁的警告,可能更有效地激励行为改变.
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