误解网上虚假信息的危害
Ceren Budak1, Brendan Nyhan2, David M Rothschild3
1University of Michigan School of Information, Ann Arbor, MI, USA.
Nature
|June 5, 2024
概括
大多数人都不容易接触到错误的信息. 研究表明, 一个小而有动机的群体消费最多的虚假内容,
科学领域:
- 行为科学
- 沟通研究
- 数字媒体研究
背景情况:
- 公众对网络错误信息和社交媒体的讨论往往与经验证据相矛盾.
- 常见的误解包括高平均暴露于有问题的内容,算法责任,以及社交媒体作为两极分化的主要驱动力.
研究的目的:
- 审查在线虚假信息的行为科学研究.
- 识别和解决网上错误信息影响的常见误解.
- 为平台和研究人员提出基于证据的建议.
主要方法:
- 系统审查行为科学文献的网上错误信息.
- 对用户暴露于虚假和炎症性内容的经验数据的分析.
- 检查算法和平台设计在内容曝光中的作用.
主要成果:
- 经验证据表明,对虚假和炎症性内容的平均暴露率很低.
- 只有少数人有强烈的动机去寻找这些信息.
- 社交媒体并不是像两极分化这样更广泛的社会问题的主要原因.
结论:
- 平台应负责促进在分发尾部接触极端内容.
- 提高平台的透明度和与研究人员的合作对于评估错误信息的影响至关重要.
- 在美国和西欧之外,由于数据稀缺和潜在的严重危害,迫切需要注意.
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