企业无意中资助在线虚假信息,
Wajeeha Ahmad1, Ananya Sen2, Charles Eesley3
1Department of Management Science and Engineering, Stanford University, Stanford, CA, USA. wajeehaa@stanford.edu.
Nature
|June 5, 2024
概括
在线广告助长了错误信息. 企业在很大程度上没有意识到他们的广告出现在假新闻网站上,
科学领域:
- 数字通信
- 行为经济学
- 信息科学
背景情况:
- 金融激励,特别是广告收入, 强烈怀疑在线虚假信息生产的驱动因素.
- 目前的缓解策略主要集中在用户层面的干预,忽视了虚假信息融资的供应方面.
- 了解虚假信息的货币化机制对于制定有效的对策至关重要.
研究的目的:
- 调查网络虚假信息是如何通过广告获得资金的.
- 分析虚假信息传播网站上的广告对相关公司的影响.
- 提出旨在减少创造和传播错误信息的财政激励措施.
主要方法:
- 分析各行业在虚假信息网站上的广告普及率.
- 对数字广告平台放大功能的算法检查.
- 试图测量消费者对虚假信息网站广告的反应.
- 对企业决策者进行调查,以了解他们对广告投放的认识和偏好.
主要成果:
- 虚假信息网站上的广告广泛传播,
- 公司在虚假信息网站上做广告可能会引起消费者的强烈反对.
- 大多数决策者都不知道他们的公司在虚假信息网站上的广告,
- 已知决策者对基于平台的解决方案的需求增加, 以制虚假信息的货币化.
结论:
- 广告收入是网络虚假信息的主要财务驱动力.
- 决策者缺乏意识为有针对性的干预提供了机会.
- 基于平台的解决方案和信息提供可以有效地降低错误信息的财务可行性.
- 针对减少金融供应链的干预措施对于打击网上虚假信息至关重要.
相关概念视频
Bias
4.2K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
4.2K
False Memories
83
False memories represent a cognitive distortion in which individuals recall events that did not happen, or remember them in an altered form. This phenomenon highlights the brain's constructive nature in processing and recalling memories, emphasizing that memory is not a perfect representation of past events but rather a dynamic reconstruction influenced by various factors.
One primary source of false memories is misattribution, where individuals incorrectly associate external information...
One primary source of false memories is misattribution, where individuals incorrectly associate external information...
83
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Group Polarization
34.3K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
34.3K
Bullying
8.4K
A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is...
8.4K
Stereotype Threat and Self-fulfilling Prophecies
37.6K
When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...
37.6K


