食品旅游将重振巴斯克国家
Nuria Recuero-Virto1, Cristina Valilla Arróspide1
1Marketing Department, Faculty of Commerce and Tourism, Universidad Complutense de Madrid, Madrid, Spain.
Heliyon
|June 6, 2024
概括
感官体验和目的地食物形象积极影响游客的态度和决策. 解决安全问题和情感福祉对于可持续的旅游业增长至关重要.
科学领域:
- 旅游研究 旅游研究
- 消费者行为 消费者行为
- 感官营销是一种感官营销.
背景情况:
- 旅游者的决策受感官体验,味道和目的地食物图像的影响.
- 安全和安全的感知被重新定义为塑造旅游选择的积极属性.
- 情绪健康和安全问题显著影响旅行意图,特别是在流行病后.
研究的目的:
- 探索美食旅游动机,目的地食物形象和安全感知之间的关系.
- 分析疫情对巴斯克地区游客行为意图的影响.
- 通过整合风险缓解和情绪状态管理来确定可持续旅游增长的战略.
主要方法:
- 使用了部分最小平方结构方程建模 (PLS-SEM).
- 从巴斯克地区的601名参与者收集了数据.
- 这项研究考察了美食旅游,目的地形象,安全和行为意图的相互作用.
主要成果:
- 感官体验,味道和目的地食物形象对旅游者的态度产生积极影响.
- 安全和安全感知显著影响旅游决策过程.
- 情绪健康和降低风险是未来旅行意图的关键因素.
结论:
- 有效的旅游战略必须整合降低风险和管理游客的情绪状态.
- 了解食品图像和安全的影响对于旅游业的复苏和增长至关重要.
- 该研究提供了关于在后流行病世界中塑造积极的旅游观念和意图的见解.
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