透过镜子:每3分钟就有一个酒精广告
Brienna N Rutherford1,2, Janni Leung1,2, Daniel Stjepanović1,2
1National Centre for Youth Substance Use Research, The University of Queensland, Brisbane, Australia.
Drug and alcohol review
|June 6, 2024
概括
年轻的澳大利亚人 (17-25岁) 在社交媒体上经常接触到酒精广告,每2分43秒就会遇到广告. 这些广告往往促进了易于访问和销售激励,引发了对青年酒精消费的担忧.
科学领域:
- 公共卫生 公共卫生
- 社交媒体研究 社交媒体研究
- 青少年健康 青少年健康
背景情况:
- 人们越来越担心,年轻人经常访问的社交媒体平台上酒精广告缺乏监管.
- 现有的文献需要扩展,以了解澳大利亚年轻人中酒精广告曝光的流行程度和主题.
研究的目的:
- 评估在社交媒体上向年轻澳大利亚人 (17-25岁) 展示酒精广告的频率.
- 确定针对这一群体的酒精广告中使用的共同主题.
主要方法:
- 125名澳大利亚年轻人 (平均年龄为18.74,女性为74.4%) 参加了一项在线研究.
- 参与者在Facebook或Instagram上浏览30分钟,截图酒精广告.
- 广告主题,社交媒体使用和物质使用行为被记录下来.
主要成果:
- 大学学生在各个平台上平均每2分43秒就会遇到一个酒精广告.
- 大多数广告都包含了行动号召元素 (Facebook: 78.80%,Instagram: 71.17%).
- 共同的主题包括易于访问 (例如,送货到家) 和销售激励 (例如,特别优惠).
结论:
- 澳大利亚年轻人在社交媒体上,酒精广告非常普遍.
- 需要进一步的研究来确定酒精使用是否预测社交媒体广告曝光和随后的消费增加.
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