利用营销自动化工具来提供教师发展课程
Sarah H Michael1, Cody Brevik1, Danielle T Miller1
1Department of Emergency Medicine, University of Colorado School of Medicine, Aurora, CO, 80014, USA.
MedEdPublish (2016)
|June 7, 2024
概括
数字营销工具有效地为教师提供了持续医学教育,提高了教学和评估技能. 教师的参与度仍然很高,显示了可持续的影响,尽管关键内容需要多样化的沟通.
科学领域:
- 医学教育 医学教育
- 实施科学 实施科学
- 数字健康数字健康
背景情况:
- 医生临床教育工作者需要提高教学,反和评估技能.
- 传统的研讨会往往是不切实际的,因为时间限制和可变的教师准备.
研究的目的:
- 设计和实施52周的同步课程,以提高教师的教学,反和评估技能.
- 评估使用数字营销工具和实施科学框架的方案影响和可行性.
主要方法:
- 通过营销自动化工具 (短信,电子邮件) 提供了为期52周的同步课程.
- 该计划的覆盖范围,参与度和对居民评估的影响在104周内进行了评估.
主要成果:
- 该计划覆盖了大约120名教职员工,拥有超过10,499个内容印象和4,558个独特的接收者.
- 教师与继续教育材料的接触在两年内保持稳定或增加.
- 居民对教师的评估显示,在实施后的关键领域有所改善.
结论:
- 数字营销工具可以可持续地为教师提供有影响力的持续医学教育内容.
- 这种传输方法不适合单独处理关键信息,因为其覆盖范围不完整.
- 需要进一步的研究来优化最佳实践,并探索该技术的其他教育应用.
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