通过机器学习驱动的流失预测,提高电信行业的客户保留率
Alisha Sikri1, Roshan Jameel2, Sheikh Mohammad Idrees3
1Noida Institute of Engineering and Technology, Greater Noida, 201306, Uttar Pradesh, India.
Scientific reports
|June 7, 2024
概括
预测客户流失率对于保持业务至关重要. 一种新的基于比例的数据平衡技术显著提高了机器学习模型的准确性,用于识别潜在的压机.
科学领域:
- 机器学习 机器学习
- 数据科学数据科学数据科学
- 业务分析 业务分析
背景情况:
- 客户流失是一个重大的业务挑战,需要有效预测保留策略.
- 不平衡和多样化的客户数据分布使准确的流失预测模型复杂化.
- 现有文献强调了在流失分析中需要先进的数据平衡技术.
研究的目的:
- 引入和评估一种新的基于比率的数据平衡技术,以提高流失预测的准确性.
- 将拟议技术的有效性与传统数据重新采样方法进行比较.
- 在平衡的数据集上评估各种机器学习算法的性能,包括组合方法.
主要方法:
- 开发一种新的基于比率的数据平衡技术,以解决数据偏差的问题.
- 机器学习算法的评估:感知器,多层感知器,天真贝叶斯,后勤回归,K-最近邻居,决策树,梯度增强和极端梯度增强 (XGBoost).
- 拟议的基于比率的技术与传统的过量采样和不足采样方法的比较,使用准确度,精度,回忆和F-Score等指标.
主要成果:
- 基于比率的数据平衡技术在离职率预测方面表现优于传统方法.
- 集成算法,特别是梯度提升和XGBoost,超过了单个机器学习模型.
- 采用75:25比率的XGBoost方法在流失预测准确度方面产生了最有前途的结果.
结论:
- 基于比率的数据平衡技术通过解决数据不平衡,有效地提高了流失预测的准确性.
- 集成机器学习方法,特别是XGBoost,当应用于平衡的数据集时,对于客户流失预测非常有效.
- 优化的数据平衡和整体建模为客户保留策略提供了显著的改进.
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