通过TikTok探索月经教育:描述性的内容分析
Sofia Eva Olsson1, Nicole Friedlich1, Alexis Bolds1
1Anne Burnett Marion School of Medicine at Texas Christian University, Fort Worth, Texas.
概括
TikTok显示了月经教育和脱的潜力,但大多数内容来自于普通人. 需要更多的卫生专家来提高平台上共享的月经信息的质量.
科学领域:
- 社交媒体的影响力
- 公共卫生传播 公共卫生传播
- 青少年健康 青少年健康
背景情况:
- TikTok是年轻人和青少年中领先的社交媒体平台.
- 它的广泛使用为健康教育和消除耻辱的努力提供了机会.
- 月经仍然是一个经常受到耻辱的话题,影响了教育和医疗保健.
研究的目的:
- 分析TikTok上与月经有关的内容的质量.
- 评估TikTok作为月经健康教育工具的潜力.
- 在平台上确定月经讨论的来源和主题.
主要方法:
- 在2023年5月使用六个预先确定的标签对TikTok视频进行横截面研究.
- 从107个独特账户中对140个视频进行了定性分析.
- 由三个研究人员进行演编码,以确定主题和内容.
主要成果:
- 视频有多种用途:教育 (66%),娱乐 (35%) 和产品广告 (17%).
- 内容包括月经卫生产品,建议和症状信息.
- 绝大多数 (92%) 的视频是由非专业人士创建的,只有8%由医疗保健专业人员领导.
结论:
- TikTok具有显著的潜力,可以提高月经教育,减少年轻人的耻辱感.
- 在平台上增加月经专家的参与是非常必要的.
- 提高内容的质量和准确性需要更多的专业参与.
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