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疾病预防控制中心的特别报告:评估传播疾病预防控制中心的MyMobility计划:发现和经验教训
Iju Shakya1, Laurie F Beck2, LeShaundra Cordier2
1Oak Ridge Institute for Science and Education, ORISE Fellow, Oak Ridge, TN, United States; Division of Injury Prevention, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA, United States.
Journal of safety research
|June 10, 2024
概括
我的移动计划 (MMP) 触及了许多个人,但未来的努力应该集中在早期吸引合作伙伴,以确保老年人从安全的移动资源中受益.
科学领域:
- 公共卫生 公共卫生
- 老年学是指老年学的学科.
- 伤害预防 预防伤害
背景情况:
- 与年龄相关的变化会影响老年人的移动性,增加跌倒和撞车的风险.
- 疾病控制和预防中心 (CDC) 开发了MyMobility Plan (MMP) 产品,以减轻这些风险.
- 2019年,MMP产品通过数字,印刷和合作伙伴推广进行了传播.
研究的目的:
- 评估MyMobility计划 (MMP) 产品的传播过程和影响力.
- 确定有效的策略和改进领域,以向老年人传播公共卫生工具.
主要方法:
- 从2019年1月到6月进行了流程评估.
- 数据包括17个传播指标 (网页访问,下载,社交媒体指标).
- 与合作伙伴进行的关键信息人采访被定性分析.
主要成果:
- 超过13,400个产品下载/订单,并通过各种道到达近155,000个人.
- 社交媒体指标超出预期;58个合作伙伴积极推广MMP.
- 采访强调了传播指导和当地合作伙伴合作的必要性.
结论:
- 该MMP传播活动成功地增加了曝光率,但需要加强战略以更广泛地接触到老年人.
- 早期和有意义的合作伙伴参与对于有效传播公共卫生资源至关重要.
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