关于跨境电子商务和物流协同发展战略的案例研究:一个经验模型估计的经验模型
Xiaolie Qi1,2, Wen Qin3,4, Baojun Lin5
1South China Business College Guangdong University of Foreign Studies, Guangzhou, China.
PloS one
|June 11, 2024
概括
本研究对中国中小企业的跨境电子商务 (CBEC) 和物流战略进行了建模. 调查结果揭示了优化物流如何提高CBEC的实用性,灵活性和中小企业的竞争优势.
科学领域:
- 商业和管理的管理.
- 供应链管理 供应链管理
- 国际贸易 国际贸易 国际贸易
背景情况:
- 中国的中小企业在跨境电子商务 (CBEC) 方面面临着挑战.
- 有效的物流战略对于中小企业在全球市场获得竞争优势至关重要.
- 在CBEC和物流之间的动态相互作用需要经验建模战略发展.
研究的目的:
- 制定一个经验模型来估计CBEC物流的实用性和灵活性.
- 分析物流在实现中国中小企业竞争优势方面的作用.
- 开发一个整体的指标系统来评估CBEC和物流的协同发展.
主要方法:
- 使用广东省 (2013-2018) 的现实世界数据进行实证建模.
- 分析影响CBEC物流战略制定的因素 (规模,质量,潜力,基础设施).
- 应用先进的统计技术进行协同效应分析.
主要成果:
- 拟议的模型有效地估计了CBEC物流的实用性和灵活性.
- 物流联合开发战略对中小企业在CBEC的竞争优势产生了重大影响.
- 确定了影响CBEC和物流协同发展的关键因素.
结论:
- 优化后勤战略对于中国中小企业在跨境电子商务中取得成功至关重要.
- 该研究提供了切实可行的见解和建议,用于降低成本和提高竞争力.
- 经验发现支持中小企业在不断变化的CBEC环境中的战略定位.
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