宣传语言和在科学中采用创新的想法
Hao Peng1,2, Huilian Sophie Qiu1,2, Henrik Barslund Fosse3
1Department of Management & Organizations, Kellogg School of Management, Northwestern University, Evanston, IL 60208.
概括
科学资助提案中的宣传语言显著增加了资助机会,并表明了一个想法真正的创新性. 这种语言有助于向资助者和研究人员传达新的科学概念的优点.
科学领域:
- 科学传播是科学传播.
- 授予写作写作 授予写作
- 研究资金研究资金.
背景情况:
- 创新的想法对于科学进步至关重要.
- 有效地沟通一个想法的优点对于获得研究资金至关重要.
- 之前关于赠款成功的研究在分析全文和各种资助机构方面存在局限性.
研究的目的:
- 调查宣传语言在传播创新科学思想的优点中的作用.
- 分析资助申请中的宣传语言与资助成功之间的关联.
- 确定促销语言是否反映了一个想法的内在创新能力和未来影响.
主要方法:
- 从国家卫生研究院 (NIH),国家科学基金会 (NSF) 和诺沃诺迪斯克基金会的成千上万份全文赠款申请的语义分析.
- 促销语言的百分比与赠款资助概率之间的相关性分析.
- 评估促销语言与内在创新的关系以及预测的引用/生产力影响.
- 计算机辅助实验来证明宣传语言的认知效应.
主要成果:
- 在赠款提案中使用更高比例的促销语言与增加的资助概率密切相关,可能会使其翻一番.
- 在资助申请中使用宣传语言与提出的想法内在的创新性有关.
- 宣传语言预测了研究结果的预期引用和生产力影响.
- 实验操纵证实,促销语言激活认知途径来传达优点.
结论:
- 宣传语言在有效传达创新科学思想的价值和潜在影响方面发挥着重要作用.
- 有更多宣传语言的赠款申请更有可能获得资金,并且与更高的研究影响有关.
- 这些发现提供了经验证据,证明了战略性语言在科学资助撰写和沟通中的重要性.
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