戒烟的方法是用...烟? 草药香烟制造商使用的未经授权的索赔
Andrew B Seidenberg1, Emily Donovan1, Mona Azadi1
1Truth Initiative Schroeder Institute, Washington, DC, USA.
概括
在网上销售的草药香烟往往有误导性的健康和戒烟声明. 需要采取监管行动,以应对欺骗性广告,并向消费者告知潜在风险.
科学领域:
- 公共卫生 公共卫生
- 消费者保护 消费者保护
- 监管科学 监管科学
背景情况:
- 由非烟草植物制成的草药香烟,与传统烟草产品相似地销售.
- 制造商有欺骗性广告的历史,导致过去的监管行动.
- 这项研究调查了在线销售的草药香烟的当前营销声明和产品特征.
研究的目的:
- 分析在一个主要的在线零售平台上广告的草药香烟的声明和特征.
- 为了确定健康,戒烟和降低风险的主张的流行程度.
- 评估产品页面上的免责声明和健康警告是否存在.
主要方法:
- 在Amazon.com.com上对"草药香烟"和"大麻香烟"进行了系统的搜索.
- 搜索结果第一页的产品 (n=51) 是由两个独立编码人员分析的内容.
- 分析的重点是营销宣称,产品属性 (如口味) 和警告标签.
主要成果:
- 很高的百分比的产品页面 (78.4%) 包含戒烟的说法.
- 几乎一半的页面 (45.1%) 与烟草香烟相比,促进了较低的风险.
- 调味品是常见的选择,但只有35.3%的产品显示可见的健康警告.
结论:
- 草药香烟产品经常在网上使用未经授权和误导性的戒烟和健康声明.
- 监管机构迫切需要执行反对欺骗性广告的规则.
- 进一步的研究应该指导草药香烟产品的有效警告标签的开发.
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