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Updated: Jun 24, 2025

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新电子商务平台的OSC推广对消费者认知的影响:从认知合法性和认知心理学的角度来看

Deng Yu1, Han Wei1, Zhang Xuefeng1

  • 1School of Management, Southwest University of Political Science and Law, Chongqing, China.

Frontiers in human neuroscience
|June 14, 2024
PubMed
概括

在线购物狂欢节 (OSC) 促销活动提高了消费者对新电子商务平台的看法和购买意图. 这些事件增加了认知合法性,提高了参与度,影响了消费者行为.

关键词:
认知合法性的认知合法性认知过程是认知过程.电子商务平台是一个电子商务平台.与事件相关的潜力.在线购物狂欢节 网上购物狂欢节

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