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探索电子竞技粉丝观看直播的动机,基于自决理论
Yuxin Tang1, Xiaowen Zhang2, Shengfeng Zan3
1School of Physical Education and Sports Science, South China Normal University, Guangzhou, China.
Scientific reports
|June 15, 2024
概括
内在的动机驱动电子竞技粉丝的直播参与,而外在的动机则产生负面影响. 了解这些动机是优化电子竞技产品和服务的关键.
科学领域:
- 运动科学 运动科学 运动科学
- 媒体研究 媒体研究
- 心理学 心理学 心理学
背景情况:
- 电子竞技的观众已经从线下活动转移到直播平台.
- 关于电子竞技直播参与背后的具体动机的研究有限.
- 自决理论为理解内在和外在动机提供了一个框架.
研究的目的:
- 检查激励因素对电子竞技球迷直播参与度的影响.
- 开发和验证一个衡量电子竞技直播观看内在和外在动机的尺度.
- 确定影响直播观看行为的特定动机维度.
主要方法:
- 电子竞技直播观看动机尺度的开发.
- 使用SPSS 26.0和AMOS 26.0进行尺度可靠性和有效性评估.
- 对1052份问卷进行多重线性回归分析,以测试假设.
主要成果:
- 内在动机显著积极影响直播观看行为.
- 外在动机在与内在动机相结合时,表现出微不足道的独立影响和负面影响.
- 偶像崇拜,休和竞争刺激对观看产生积极影响;归属,社会参与和外围活动对观看产生负面影响.
结论:
- 内在的动机是电子竞技直播参与的主要驱动力.
- 外在的动机不能独立地推动参与,并且当与内在因素相结合时,可以降低参与度.
- 结果为自决理论提供了理论贡献,并为电子竞技行业提供了实际见解.
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