Unicanvas:探索一个用于战略管理的工具
Julio Segundo1, Mariluz Fernandez-Alles1, Maria Velez2
1Business Organization Department, University of Cadiz, Cádiz, Andalusia, Spain.
Open research Europe
|June 17, 2024
概括
大学模型帆布 (Unicanvas) 是高等教育机构 (HEI) 设计可适应的商业模式的战略工具. 这个视觉工具解决了第五代大学的国际化和数字化等挑战.
科学领域:
- 高等教育管理的管理.
- 战略规划 战略规划
- 商业模式创新的创新
背景情况:
- 传统的战略工具在应对不断变化的高等教育环境时面临局限性.
- 第五代大学需要动态的方法来管理国际化,数字化,可持续性和企业社会责任.
研究的目的:
- 为高等教育机构 (HEI) 量身定制的商业模式帆布 (BMC) 提出适应版本.
- 引入大学模型画布 (Unicanvas) 作为设计高等教育机构商业模式的战略工具.
- 在现代大学的背景下解决传统战略工具的局限性.
主要方法:
- 调整商业模式帆布的战略构建块.
- 重命名一些BMC区块,并添加一个"成就"区块.
- 在大学背景下对每个块的应用进行理论反思.
主要成果:
- 大学模型帆布 (Unicanvas) 是设计量身定制的大学商业模式的多功能工具.
- Unicanvas 方便适应各种价值主张和受益人需求.
- 该工具支持整合大学面临的新趋势和挑战.
结论:
- Unicanvas为高等教育机构提供了灵活性和活力,以适应其商业模式.
- 该工具通过其参与性,直观性质来支持整体商业模式设计.
- Unicanvas有效地解决了现代高等教育战略规划的复杂性.
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