在青少年中,电子烟在零售环境中的营销具有吸引力的特点
Shivani Mathur Gaiha1,2,3, Lauren Kass Lempert1, Holly Lung1
1Stanford REACH Lab, Division of Adolescent Medicine, Department of Pediatrics, Stanford University, CA, USA.
Preventive medicine reports
|June 17, 2024
概括
青少年使用电子烟受到零售商店营销的影响. 吸引人的展示和价格激励等策略鼓励年轻人购买和使用电子烟,需要反营销努力.
科学领域:
- 公共卫生 公共卫生
- 青少年健康 青少年健康
- 控制烟草的控制方式
背景情况:
- 目前,近300万美国青少年使用电子烟.
- 电子烟营销与青少年使用有关,但他们的看法未得到充分研究.
研究的目的:
- 探索青少年对零售电子烟营销对购买和使用的影响的看法.
主要方法:
- 焦点组 (n=58) 涉及11个美国州的12-19岁青少年.
- 使用零售营销的照片来促进对影响力的讨论.
主要成果:
- 青少年报告说,营销唤起了好奇心,提醒他们购买,并使电子烟使用成为正常.
- 确定了特定的营销策略:"烟草电源墙",风味样品,折扣,结账显示,以及接近糖果.
- 青少年使用在线策略绕过在商店购物时的年龄验证.
结论:
- 零售电子烟营销显著影响青少年购买和使用这些产品的决定.
- 针对零售风险的反营销策略可能有助于青少年预防电子烟.
关键词:
青少年是一个青少年.广告 广告 广告 广告电子烟 (电子烟) 是一种电子烟.焦点小组是一个重点小组.营销 营销 营销 营销 营销政策 政策 政策 政策预防 预防 预防烟草 烟草 烟草 烟草 烟草烟草电力墙是烟草的力量墙.美国的美国.电子烟 Vaping 是一种电子烟.这是一个警告信号.更多相关视频
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