相关实验视频
Updated: Jun 23, 2025

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Visualizing Visual Adaptation
Published on: April 24, 2017
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玻璃制品影响汁在模拟自然与城市条件下的感知
Chunmao Wu1, Pei Li2, Charles Spence3
1Department of Product Design, College of Fashion and Design, Donghua University, Shanghai, 200051, China.
Multisensory research
|June 18, 2024
概括
玻璃的形状和供应的氛围显著影响人们如何感知汁的味道,愉悦性和购买意图. 这些感官感知是食品服务和饮料公司的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 感官科学 感官科学
- 消费者心理学 消费者心理学
背景情况:
- 消费者对食品和饮料的看法受到各种外部因素的影响.
- 一个产品的呈现,包括它的包装和服务容器,可以显著改变感官体验.
研究的目的:
- 为了研究玻璃形状对汁感知的影响.
- 检查数字大气条件 (自然与城市) 对汁评价的影响.
- 评估这些因素如何影响味道,愉快度和购买意图.
主要方法:
- 进行了两项研究,使用100毫升的汁,用直面,曲面和形玻璃杯供应.
- 调查问卷评估了口味属性 (香味,风味强度,甜度,新鲜度,果味),愉快度和购买意图.
- 第二项研究采用了数字化染的自然和城市大气条件.
主要成果:
- 在研究1中,玻璃形状显著影响了感知到的甜味和愉快度.
- 第二项研究揭示了大气条件和玻璃形状之间的显著相互作用.
- 自然条件增强了感知到的香味,新鲜度,果味和愉悦度,而城市条件增加了风味强度和甜味.
结论:
- 玻璃器皿和环境背景是塑造消费者对饮料感知的关键因素.
- 调查结果为旨在优化客户体验的食品服务提供商和饮料公司提供了宝贵的见解.
- 感官营销策略应该考虑产品展示和大气线索.
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