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Updated: Aug 12, 2026

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Windowing Chicken Eggs for Developmental Studies
Published on: October 1, 2007
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供应商对中国无蛋的看法
Maria Chen1, Huipin Lee1, Yuchen Liu2
1Animal Welfare Program, Faculty of Land and Food Systems, University of British Columbia, 2357 Main Mall, Vancouver, BC V6T 1Z4, Canada.
Animals : an open access journal from MDPI
|June 19, 2024
概括
在中国推广无蛋需要强调熟悉的概念,例如:
科学领域:
- 动物福利科学 动物福利科学
- 农业经济学 农业经济学
- 消费者行为 消费者行为
背景情况:
- 全球对提高食品生产中的动物福利的需求正在增长.
- 中国作为一个主要的蛋生产国和消费国,为改善福利提供了重大机会.
- 无卵生产系统为的福利提供了潜在的好处.
研究的目的:
- 调查销售无蛋的中国公司采用的促销策略.
- 了解中国的企业和消费者如何看待和回应无蛋营销.
- 确定用于在中国市场推广无卵的关键属性.
主要方法:
- 来自中国10家无蛋公司的12名员工的有目的抽样.
- 半结构面试,分析在线公司文件 (商店,社交媒体) 和现场笔记.
- 对收集的数据进行模板分析,以确定促销主题和策略.
主要成果:
- 买家表现出对"动物福利"和"无"术语不熟悉,但认识到"自由放牧"的概念.
- 公司利用了三个主要的促销属性:价格 (准支付更多的意愿),体验因素 (品味,偏好) 和信誉属性 (生产方法,建立信任).
- 有效的推广包括将福利概念转化为消费者和企业熟悉的好处.
结论:
- 在中国营销无蛋需要使用熟悉的消费者语言和感知到的好处来对它们进行框架.
- 了解促销策略可以为其他具有福利属性的动物产品的营销提供信息.
- 同时努力至关重要,以确保无索赔转化为真正的农场福利改善.
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