在中国的流行电影中使用酒精的图像,2001-2020年
Xuping Li1, Yiying Kuang1, Xiaorui Mo1
1Xiangya School of Public Health, Central South University, 110 Xiangya Road, Changsha, 410078, Hunan, China.
Journal of public health policy
|June 21, 2024
概括
酒精图像在中国电影中很普遍,出现在90%以上的电影中. 尽管如此,没有电影包含警告,酒精含量经常涉及未成年人,需要改变政策.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 电影分析 电影分析
背景情况:
- 媒体中的酒精图像可以影响公众的看法和行为.
- 了解电影内容的趋势对于公共卫生倡议至关重要.
- 以前的研究已经探讨了酒精的描绘,但没有特别关注中国电影的趋势.
研究的目的:
- 量化2001-2020年中国票房最高的电影中酒精图像的流行和时间趋势.
- 检查相关因素,如警告,轻微参与和品牌存在.
- 为了比较中国与国际电影中的酒精描述.
主要方法:
- 分析了中国 (2001-2020年) 每年票房最高的20部电影.
- 五分钟间隔的内容编码用于酒精图像,警告,小关联和品牌外观.
- 在研究期间对流行率和趋势的统计分析.
主要成果:
- 酒精图像存在于90.75%的电影和25.26%的5分钟间隔,显示稳定的趋势.
- 没有含有酒精图像的电影有警告;每年都会观察到涉及未成年人的图像.
- 103个不同的酒精品牌出现,中国电影描绘的酒精图像比国际电影更多.
结论:
- 酒精图像是中国流行电影的一个持久特征.
- 缺乏警告和存在轻微的相关内容突出显著的公共卫生问题.
- 建议采取政策干预措施,限制酒精的描绘和保护年轻观众.
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