探索在线消费者对欺诈性节能产品的行为
Pingfei Li1,2, Dingwei Zheng1, Li Yan3
1School of Automobile and Transportation, Xihua University, Chengdu, 610039, China.
Scientific reports
|June 21, 2024
概括
由于特定的购买偏好,消费者经常在网上无意中购买假冒的节能产品. 了解这些"隐藏的节能者"对于促进真正的节能和环境意识至关重要.
科学领域:
- 环境科学 环境科学
- 消费者行为 消费者行为
- 可持续发展 可持续发展 可持续发展
背景情况:
- 节能产品对于公众参与节能至关重要.
- 在线欺诈性节能产品的扩散是一个重大挑战.
- 关于这些欺诈性产品的需求和特征的研究有限.
研究的目的:
- 探索影响消费者购买欺诈性节能产品的因素.
- 测量这些采购对环境意识的影响.
- 确定消费者对真正节能解决方案的需求.
主要方法:
- 分析了四个主要在线购物平台的销售数据.
- 识别欺诈性节能产品的购买模式.
- 一个案例研究调查货运公司和运输商对节能产品的需求.
主要成果:
- 不知情地购买欺诈性产品 ("隐藏的节能者") 的消费者表现出明显的偏好.
- 这些偏好包括适度的价格,简单的解释,以及对多个功能的渴望.
- 对安装和使用的感知困难显著影响购买决策.
结论:
- 对欺诈性产品的消费者需求特征为开发真正的节能产品提供了洞察力.
- 解决隐藏的消费者需求可以提高公众对真正节能的兴趣.
- 减少欺诈性产品的市场对于提高环境意识至关重要.
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