新闻媒体作为健康的商业决定因素
Dan Even1, Salma M Abdalla2, Nason Maani3
1School of Public Health, Boston University, Boston, MA, USA; Moshe Prywes Center for Medical Education, Faculty of Health Sciences, Ben-Gurion University of the Negev, Beer-Sheva, Israel.
The Lancet. Global health
|June 22, 2024
概括
新闻媒体通过议程设定,框架和说服策略显著影响公共卫生和健康公平. 了解这些商业决定因素可以改善健康结果.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 卫生沟通健康沟通
背景情况:
- 健康的商业决定因素 (CDH) 框架分析了企业对健康的影响.
- 新闻媒体作为塑造健康的商业力量的作用需要进一步的概念化.
研究的目的:
- 将新闻媒体的工作概念化为健康的商业决定因素.
- 为了解新闻媒体行为如何影响健康和健康公平提供一个框架.
主要方法:
- 对新闻媒体在健康中的作用进行概念分析.
- 确定关键的媒体行动 (议程设定,框架,启动,说服).
- 探索商业行为者使用媒体的间接途径 (公关,广告,经济压力).
主要成果:
- 新闻媒体采用议程设置,框架,初始化和说服来塑造健康.
- 商业行为者通过媒体利用公共关系,广告和经济压力来影响健康.
- 媒体的商业功能提供了直接和间接的途径,影响健康结果.
结论:
- 新闻媒体作为健康的重要商业决定因素.
- 分析媒体商业力量的框架对于理解健康和公平至关重要.
- 告知媒体实践可以提高人口健康结果.
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