探索企业家意图:主动人格,教育,机会和计划行为的作用
Zhecheng Huang1, Daisy Mui Hung Kee2
1International Education School, Guangzhou College of Technology and Business, Guangzhou, Guangdong, 510000, China.
Heliyon
|June 24, 2024
概括
对创业的态度和感知到的行为控制显著影响中国学生的创业意图. 积极主动的人格和机会直接影响意图,而教育影响意图.
科学领域:
- * 创业和高等教育研究研究
- * 行为心理学 行为心理学
- * 经济发展研究 经济发展研究
背景情况:
- *企业家意图 (EI) 对于经济增长和培养企业家文化至关重要.
- *高等教育机构在培养学生创业精神方面发挥着关键作用.
- *计划行为理论 (TPB) 为理解企业家意图提供了一个框架.
研究的目的:
- * 检查在TPB框架内对企业家精神 (ATE) 和感知行为控制 (PBC) 的态度的调解作用.
- * 调查主动人格 (PP),创业教育 (EE) 和创业机会 (EO) 对EI的影响.
- *分析中国高等教育机构的最后一年级学生之间的这些关系.
主要方法:
- *使用部分最小平方结构方程建模 (PLS-SEM) 分析的定量研究模型.
- *从中国公立大学的250名最后一年生样本中收集的数据.
- * 该研究利用计划行为理论 (TPB) 作为其理论基础.
主要成果:
- *发现对创业的态度 (ATE) 和感知行为控制 (PBC) 可以调解主动人格 (PP),创业机会 (EO) 和创业意图 (EI) 之间的关系.
- * 企业家态度 (ATE) 也介绍了企业家教育 (EE) 和企业家意图 (EI) 之间的关系.
- * 感知行为控制 (PBC) 并没有调解创业教育 (EE) 和创业意图 (EI) 之间的关系.
结论:
- * 该研究证实了ATE和PBC在推动企业家意图方面的重要调解作用,支持TPB框架.
- *积极的个性和感知到的机会是通过心理因素推动创业意向的关键驱动因素.
- *企业家教育对企业家意图的影响主要通过企业家态度来引导,强调塑造积极态度的重要性.
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