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关于HPV疫苗接种的Facebook共享文章:对说服力策略的分析

Ashley Hedrick McKenzie1, Elaine Avshman2, Ross Shegog3

  • 1Department of Communication, Clemson University, Clemson, SC, 29634, USA. ashmcke@clemson.edu.

BMC public health
|June 24, 2024
PubMed
概括

对2019-2021年Facebook帖子的分析显示,抗人类乳头瘤病毒 (HPV) 疫苗内容通常使用恐惧和不信任,而支持疫苗的文章则专注于证据. 这突出了关键的在线说服力策略.

关键词:
内容分析 内容分析这种疫苗是HPV疫苗.有说服力的策略.社交媒体 社交媒体

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Cancer Prevention

Several factors can increase the risk of cancer in an individual. About 50% of cancer cases can be prevented by adopting a healthy lifestyle, regular exercise, eating healthy, and following a modest cancer prevention diet. Epidemiological studies have consistently shown that populations with vegetable and fruit-rich diets have reduced the incidence of cancer. On the other hand, populations who have a diet rich in animal fat, red meat, junk food, or high calories are predisposed to cancer.
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Cancer Prevention02:59

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Several factors can increase the risk of cancer in an individual. About 50% of cancer cases can be prevented by adopting a healthy lifestyle, regular exercise, eating healthy, and following a modest cancer prevention diet. Epidemiological studies have consistently shown that populations with vegetable and fruit-rich diets have reduced the incidence of cancer. On the other hand, populations who have a diet rich in animal fat, red meat, junk food, or high calories are predisposed to cancer.
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