食品扫描器应用程序如何影响健康的食物选择
Carolina O C Werle1, Caroline Gauthier2, Amanda P Yamim1
1Grenoble École de Management, 38000 Grenoble, France; Université Savoie Mont Blanc, 74940 Annecy, France.
Appetite
|June 26, 2024
概括
移动食品扫描器应用程序可以增加假设的健康食品选择,但不会改变实际行为. 包装前方的标签比应用程序信息更有效地引导消费者选择更健康的选择.
科学领域:
- 消费者行为 消费者行为
- 营养科学 营养科学
- 人与计算机的交互
背景情况:
- 食品决策的移动应用程序越来越普遍.
- 食品扫描器应用程序提供营养数据,但它们对用户行为的影响尚不清楚.
研究的目的:
- 调查移动食品扫描器应用程序是否会影响消费者选择更健康的食物.
- 为了比较应用程序提供的信息与没有信息或包装前方标签的有效性.
主要方法:
- 进行了四项研究,评估购买意图和实际的食物选择.
- 参与者与移动食品扫描器应用程序互动或查看不同的信息格式.
主要成果:
- 与没有信息相比,应用程序信息改善了健康产品的假设选择和购买意图.
- 然而,该应用程序并没有影响模拟超市环境中的实际行为.
- 包装前方的标签比应用程序信息更有效.
结论:
- 移动食品扫描器应用程序可能会提高意识,但不能可靠地改变现实世界的食品购买行为.
- 包装前方的标签似乎是促进更健康的食物选择的更有影响力的工具.
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