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探索中国公众对农业数字化转型的情感态度:基于社交媒体的分析
1College of Information Engineering, Sichuan Agricultural University, Ya'an, China.
Applied psychology. Health and well-being
|June 26, 2024
概括
社交媒体用户对农业数字化转型越来越感兴趣. 积极的用户态度大大提高了农业产量和技术投资,强调了公共支持对行业发展的价值.
科学领域:
- 农业经济学 农业经济学
- 数字农业 数字农业
- 社交媒体分析
背景情况:
- 农业的数字化转型正在重塑这个行业.
- 了解公众的看法对于成功的采用和开发至关重要.
- 社交媒体提供了一个衡量公众对农业创新的态度的平台.
研究的目的:
- 分析社交媒体用户对农业数字化转型的态度.
- 评估这些态度对农业产出和研发投资的影响.
- 确定推动积极用户情绪和区域差异的关键主题.
主要方法:
- 利用自然语言处理 (NLP) 和SnowNLP模型对新浪微博数据的情绪分析.
- 使用面板向量自回归 (PVAR) 来评估用户态度的影响.
- 通过网络爬虫收集农业数字化转型数据.
主要成果:
- 自2013年以来,用户对农业数字化转型的兴趣一直在稳步增加.
- 积极的态度侧重于绿色发展,农业智能和全球合作.
- 积极的用户情绪与增加的农业总产值和科技投资有显著的相关性.
结论:
- 公众支持,反映在社交媒体情绪,积极影响农业经济表现.
- 有针对性的沟通策略可以利用用户对农业发展的积极态度.
- 农业的数字化转型从了解和参与公众的看法中受益.
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