糖分标签如何影响消费者糖分的减少:中国糖等级标签的案例
Yijing Xin1, Jiping Sheng1, Fujin Yi2
1School of Agricultural Economics and Rural Development, Renmin University of China, Beijing 100872, China.
Foods (Basel, Switzerland)
|June 27, 2024
概括
糖标签有效指导消费者选择,影响消费者支付低糖选择的意愿,并促进与未标签食品一致的健康饮食行为.
科学领域:
- 消费者行为 消费者行为
- 食品科学 食品科学 食品科学
- 公共卫生 公共卫生
背景情况:
- 糖类标签的有效性受到争议,考虑直接减少和补偿饮食.
- 了解消费者对糖信息的反应对于公共卫生倡议至关重要.
研究的目的:
- 评估消费者支付意愿 (WTP) 在中国的不同糖糖标签.
- 为了评估糖控制行为的一致性,当面对未标记的加工食品时.
主要方法:
- 实验设计涉及假设购买不同糖糖标签的酸奶.
- 随后的选择实验用未标记的烤面包来评估行为一致性.
主要成果:
- 消费者对"低糖" (4%),"不含糖" (7%),和"不含糖替代品" (7%) 酸奶的WTP增加.
- 选择"不含糖"酸奶的消费者中有很大一部分也选择了更健康,低糖的烤面包选择.
结论:
- 糖等级标签可以积极影响消费者的购买决策,并促进持续的糖减少行为.
- 调查结果为决策者和食品制造商提供了关于糖标签在促进更健康饮食方面的有用性.
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