重构关于防摔计划的沟通,以提高老年人参与计划的意图
Meike C van Scherpenseel1, Lidia J van Veenendaal2,3, Saskia J Te Velde1
1Research Group Innovation of Human Movement Care, Research Center for Healthy and Sustainable Living, HU University of Applied Sciences Utrecht, 35011AA Utrecht, The Netherlands.
概括
积极的信息显著增加了老年人加入防摔计划的意图. 将"跌倒预防"重新定义为"炼计划",避免使用特定年龄的术语,提高了参与度.
科学领域:
- 老年学是一门学科.
- 公共卫生 公共卫生
- 行为科学 行为科学
背景情况:
- 跌倒和跌倒相关的伤害是全球社区居住的老年人的主要健康问题.
- 在有效的基于炼的跌倒预防计划 (FPPs) 的低入学率与对衰老和跌倒的负面看法有关.
研究的目的:
- 确定积极的沟通框架是否会增加老年人参与FPP的意图.
- 评估重构程序术语对参与度的影响.
主要方法:
- 一项随机交叉研究,比较标准传单与重新构造的传单 (例如",运动计划"而不是"防摔").
- 曼-惠特尼U测试用于分析参与意图的差异.
- 对开放式响应进行定性主题分析,以获得更深入的见解.
主要成果:
- 重构的传单导致参与意图显著增加 (p=0.038).
- 参与者更喜欢像"65岁以上"这样的一般术语,而不是"老年人".
- 对女性来说,积极框架更有效,那些没有高跌倒风险的人,以及那些对衰老有积极态度的人.
结论:
- 积极的信息传递和避免使用"老年人"等特定年龄的术语对于促进FPP参与至关重要.
- 有效的大众媒体活动和个人互动应该使用定制的,积极的框架.
- 让各种各样的老年人参与信息开发可以提高整个子组的竞选效率.
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